Digital Marketing with AI
Level 3 Apprenticeship
Duration: 12-18 months
Digital Marketing workshop modules included:
Business essentials
Duration: 4 Days
Marketing principles
Duration: 4 Days
Website development
Duration: 4 Days
Marketing strategy
Duration: 4 Days
Digital business
Duration: 4 Days
AI for Digital Marketers
AI has become an invaluable tool in the realm of digital marketing, revolutionising the way businesses engage with their target audience and drive conversions. One of the key applications of AI in digital marketing is its ability to analyse vast amounts of consumer data and extract valuable insights. Through machine learning algorithms, AI can identify patterns, trends, and customer preferences, enabling marketers to develop highly targeted and personalised marketing campaigns. AI-powered chatbots provide instant and efficient customer support, answering queries and resolving issues in real-time, enhancing user experiences, and boosting customer satisfaction. Moreover, AI-driven predictive analytics enables marketers to anticipate consumer behaviour, optimise ad targeting, and forecast market trends, allowing for more effective budget allocation and campaign optimisation. AI also plays a significant role in automating routine tasks, such as email marketing, ad placements, and content generation, freeing up marketers’ time to focus on strategic initiatives. Ultimately, AI empowers digital marketers to make data-driven decisions, enhance customer engagement, and maximize marketing ROI.
Flexible, blended learning
NHS Apprenticeships
A digital marketing apprenticeship can incorporate flexible, blended learning approaches to provide apprentices with a dynamic and customisable educational experience. By combining online learning modules, virtual classrooms, and hands-on training, apprentices can learn at their own pace and convenience. The flexibility of blended learning allows apprentices to access digital resources, such as instructional videos and interactive content, while also participating in collaborative discussions and receiving mentor feedback. This approach enables apprentices to balance their work responsibilities with their learning commitments, fostering personalised skill development and continuous growth in the field of digital marketing.
More course details
The Digital Marketer apprenticeship offers an ideal pathway for individuals who have a passion for creating digital marketing campaigns, utilising technology, and harnessing social media tools. If you thrive on creativity, enjoy collaborating within a team, and aspire to build a career in marketing, this apprenticeship is well-suited for you. Throughout the program, you will acquire essential skills, technical knowledge, and valuable industry experience in a professional business setting, equipping you with the practical expertise and desired behaviors necessary for a fulfilling IT and digital career. Upon completing the 12-15 month Level 3 Digital Marketing apprenticeship, you will be prepared to pursue various roles such as Digital Marketing Assistant, Digital Marketing Executive, Email Marketing Assistant, Content Coordinator, SEO Executive, and numerous other exciting opportunities.
Technical skills and knowledge you will gain
Analysis – advanced understanding of creating basic analytical dashboards using appropriate digital tools
Implementation – builds and implements digital campaigns across a variety of digital media platforms with work-based projects
Applies at least two of the following specialist areas – search marketing, search engine optimisation, email marketing, web analytics and metrics, mobile apps and Pay-Per-Click
Uses social media tools effectively
Digital analytics – measures and evaluates the success of digital marketing activities
Interprets and follows –
+ Marketing briefs and plans
+ Company defined ‘customer standards’ or industry good practices for marketing
+ Company, team or client approaches to continuous integration
+ Can operate effectively in their own businesses, their customers and the industry’s environments
Written communication – applies a good level of written communication skills for a range of audiences and digital platforms and with regard to the sensitivity of communication, further building academic knowledge
Research – understanding through modules, analyses and contributes information on the digital environment to inform short and long-term digital communications strategies and campaigns
Technologies – recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives and audience satisfaction
Data – reviews, monitors and analyses online activity and provides recommendations and insights to others
Customer service: response efficiently to enquiries using online and social media platforms
Problem-solving – applies structured techniques to problem-solving, and analyses problems and resolves issues across a variety of digital platforms
Entry Requirments
In order to enrol onto the Level 3 Digital Marketing Apprenticeship, learners must have:
Minimum 5 GCSEs with grades 9 to 4/A* to C, including English and maths.
Apprentices that don’t have GCSE English and maths at the required level undertake mandatory Functional Skills as part of the apprenticeship to achieve Level 2 prior to End Point Assessment.
Examinations
Before an apprentice can reach the threshold for the gateway phase, apprentices must have successfully achieved the following exams:
City & Guilds Level 3 Award in the Principles of Coding
CIW Internet Business Associate
City & Guilds Level 3 Certificate in Digital Marketing Business Principles
What qualifications will you gain?
Digital Marketing Qualification Level 3 (awarded by the Institute for Apprenticeships & Technical Education)
City & Guilds Level 3 Award in the Principles of Coding
CIW Internet Business Associate
City & Guilds Level 3 Certificate in Digital Marketing Business Principles
Tutor 1:1s
These take place monthly, either at the workplace or live online with the tutor.
- Teaching delivery sessions, in areas of training need agreed with the tutor
- Professional Development Reviews (PDRs), which employers must partake in. These current terms allow for a meaningful discussion between all 3x parties about the apprentice’s achievements, areas for improvement and progress made to date, to aid a successful career
- Updating of the Professional Development Plan (POP)
- Provision of ongoing careers education, information, advice & guidance
(CEIAG) - Feedback on an apprentice’s work from skills coach
- English, maths, and wider digital relevant skills development
- Support in understanding and applying: safeguarding; fundamental British values; health, safety, & wellbeing; and equality, diversity, and inclusion
In addition to tutor 1:1s, all apprentices and employers must also partake in a monthly Professional Development Review (PDR):
- A meaningful discussion about the apprentice’s achievements
- Identifying areas for improvements, and agreeing a consequent target plan
- Looking at progress made to date
Ongoing professional development
Apprentices will be guided by a tutor and their workplace supervisor/mentor throughout the duration of the digital marketer apprenticeship delivery. For a level 3 apprentice, this must equate to 20% of their working week they aren’t attending training in the centre, and will likely consist of:
- Mentoring sessions with the nominated suitable employer mentor
- Training in the workplace, relevant to the standard
- Producing/collating evidence for the apprentice’s summerative portfolio
- Work shadowing
- Industry visits
- Attendance at competitions
- Online learning
- Studying or researching and teaching delivery
Gateway to EPA
This is the period in which the apprentice crosses the threshold phase, from learning and formative assessments to the end-point assessment phase. This decision will be made by the suitable employer, training provider, and apprentice based on the apprentice’s progress. To move onto the end-point assessment phase, it is essential to have passed all the knowledge modules and/or vendor or qualifications or professional qualifications and to provide a portfolio of work.
Potential future roles as a Digital Marketing apprentice
